Media 1st Blog

Industries: Ownership and Control 1) What is a  conglomerate  in the media industries?  A conglomerate in media is the company/industry that is better such as Disney and Pixar, out of the 2 Disney is the top company not just in Pixar but out of all media companies. 2) What is a  subsidiary ? The subsidiary is the company below the major one above them that is probably owned by the major company or is below the top companies. 3) What are the benefits for media companies of  vertical integration ? The benefits complete ownership and many rights to the owned company 4) What are the benefits for media companies of  horizontal integration ? The benefits include wider audience more profit and other way to make money like having social media for a boost 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. 1. Disney and their worldwide merch (...

Audience Effects Theory 1. Write a definition of a  passive  audience A passive audience is when the audience take in information for the media. 2)  Write a definition of an  active  audience An active audience is the modern and generally and accepted view that audiences interreact with. 3) Write a definition of the  hypodermic needle  theory  The hypodermic needle is when the audience is always passive and will always take the message from the producer 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you. I think the show Falling into your smile falls under the relationships category because it's about caring for others and forming relationships. However it's also like Identity and Diversion/Entertainment, identity because it has things in co...

  Audience: Reception Theory 1) What is the preferred reading of a media text? When producers communicate and it influences the audience in some kind of way (Mostly stereotypes). 2) What is the oppositional reading of a media text? When what the readers are trying to create become the opposite of what they intend to make. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?   The trailer give us the view that teenagers are care free, rebellious, catastrophic, dangerous and have no self awareness about the choices they are making. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people would feel more drawn away from the trailer as the believe that they don't do anything, however some also understand that some young people act like what they'd see in the trailer. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional rea...

  Demographics and Psychographics   1) What information do media companies use to create a demographic profile of their audience? Media Companies use Gender, Age, Income, Education and Occupation 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies use audience profiling to make their product more appealing and detailed to the audience so that they are more like it to buy it. 3) What are the seven different Psychographic groups?  The 7 Psychographic groups are Values, Social Status, Desires, Goals, Interests and Lifestyle Choices. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The psychographic group is motivated by audience profiling to create more detailed pictures of their audience, seeking to look deeper into the audiences personality, interests, brands and lifestyle. However in Audience profiling advertisers take more interest in social class classification t...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: You are able to identify the connotations in relation to the Water Aid advert and what camera angles represent for the unseen media product. EBI: Not enough specific media terminology in your responses (Revise Glow) for future assessments. Also not enough detail in your responses - write more! 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 mark question - 0 marks Q2: 1 mark question - 1 mark Q3: 12 mark question - 3 marks Q4: 2 mark question - 2 marks Q5: 6 mark question - 2 marks Q7: 8 mark question - 2  marks 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I think the question I answered the strongest is the Beyoncé in the heat advert, I also believe that it wasn't the ...

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response