Media assessment 1: Learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: You are able to identify the connotations in relation to the Water Aid advert and what camera angles represent for the unseen media product.

EBI: Not enough specific media terminology in your responses (Revise Glow) for future assessments. Also not enough detail in your responses - write more!


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1 mark question - 0 marks
Q2: 1 mark question - 1 mark
Q3: 12 mark question - 3 marks
Q4: 2 mark question - 2 marks
Q5: 6 mark question - 2 marks
Q7: 8 mark question - 2  marks

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

I think the question I answered the strongest is the Beyoncé in the heat advert, I also believe that it wasn't the best I've done because I wasn't descriptive enough with my writing and added more denotation about the advert.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

I scored lowest and believe I didn't do well on the child advert because I did not write enough and should've been more descriptive with my answer. 

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

The title (symbolic code) heat - capital letters large red font links to brand identity of perfume bottle. Low - camera angle of Beyoncé (non verbal technical code) communicates that she is powerful. Her position and stance reveals confidence, dominate reinforces celebrity status. Lighting emphasises high - key on her appearance contrasted to dimly lit background. Producers use Beyoncé as a central image leading campaign advertisement.  

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