Industries: Ownership and Control


Industries: Ownership and Control


1) What is a conglomerate in the media industries? 

A conglomerate in media is the company/industry that is better such as Disney and Pixar, out of the 2 Disney is the top company not just in Pixar but out of all media companies.

2) What is a subsidiary?

The subsidiary is the company below the major one above them that is probably owned by the major company or is below the top companies.

3) What are the benefits for media companies of vertical integration?

The benefits complete ownership and many rights to the owned company

4) What are the benefits for media companies of horizontal integration?

The benefits include wider audience more profit and other way to make money like having social media for a boost

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

1. Disney and their worldwide merch (Clothes, Mugs, Daily assets and accessories).

2. Universal Studios and their thrilling attractions presenting really well known theme park rides (Harry Potter world known by both movies and books with most attraction).

3. Media Industries/Companies performing/showcasing small products/productions of their creations online for promotion and hopefully more profit. 

6) What is convergence and what device has changed the relationship between audiences and producers?

Audiences have access to more technology now which draws them away from the Movie/Tv industry so now producers look to make more online content. 

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

Instagram was a popular photo sharing app which allowed the users to use up to 17 filters on the app which Facebook couldn't do. It was also told to be a competitive social network between many industries. 

8) What is the name of the media billionaire who used to own Fox? 

Keith Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

1. Marvel Entertainment/Marvel Empire
2. Sky
3. National Geographic
4. Hulu
5. 20th Century Fox
6. Disney Channel
7. ESPN
8. UTV
9. ABC Television
10. Freeform

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 

Disney bought Fox to give Marvel the ability to have more creative freedom and for Disney to have more control over the Marvel Universe, the other benefits also include ownership over numerous popular titles and properties.

Extension Task

11. Why does the article suggest it may not have been good for the movie industry overall? 

. Disney trying to meet marvels demands to create the action/superhero movies however merging the 2 companies in addition has more than quadrupled Disney's money. 

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