Magazines: Tatler CSP

 

Magazines: Tatler CSP

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor produces the magazine as a fabulous sensational piece that targets rich readers across the country. 

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

1.2 million adults per month, 70-80% of woman and ages of 20-45.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

£843 million spent and that most of their readers have bought their designer clothes and accessories. 

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

It suggests how their clothes and style changes over the months and the audience group because they'd want a new style every month and Tatler is made for the rich.

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

I can find Serif and Sans Serif the Serif is supposed to give the normal effect while the San Serif font makes it stand out more.

2) How do the cover lines appeal to the Tatler target audience?

    They make the target audience appeal more to the dress and make them interested in buying it.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The colour and design is trying to give a royal family kind of vibe bur when you look more into it, it's more like a floral vibe dress for prom.  

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

1. The design (dress/costume) creates interest because it's the thing that is supposed to be promoted to sell so the image of the dress is meant to create interest.

2. The model promotes it with her small celebrity status to draw attention.

3.     The background creates interest featuring what kind of vibe the dress is for and bringing in potential buys who probably want the same vibe. 

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Celebrities are mentioned to draw more attention to buyers to make it seem like they wanted and liked their design.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

It suggests that rich people in the UK can pay for their designs easily.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

The groups of people feature rich people, most likely woman and race being White, Black and Asian. 

4) Are there any stereotypes being reinforced or subverted? How? Why?

I think a bit of both because they still have women as the face of the magazines but also not because they are more expressive with who should be there.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

Non Rich and Non Royals are not allowed to be featured.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

It shows that they want to feature that they have everything to provide for British daily life.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

Working class groups may be offended due to Tatler being a Rich/Loyal magazine company.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

Subjects for regular clothing for people, working class and company ethics.