Denotation & Connotation blog tasks: advert analysis

Denotation & Connotation blog tasks: advert analysis

1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

2) Now choose your own choice of advert from Google images. Save it to your documents, insert it into your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience.

Denotation

In the ad we can see a little boy who looks upset/tired next to a slogan 'Dig toilets not graves' with a dry setting in the back ground.

Connotation

In a deeper meaning 1st thing that we would pick up on this is a sad/hungry/dehydrated boy from Africa as it is stereotyped that they don't have many resources there food and water (symbolic/non verbal codes). The slogan meaning that instead of digging graves for those who are dead, dig toilets for them so they have fresh water and don't have to live in more poverty than they already do (written/verbal codes). The background shows quite a dry and hot scenery representing that it is hot there but they doesn't have enough water to stay cool or for hygiene (technical/narrative codes). 

Denotation: what do you see?

Connotation: what is suggested? What does it mean?

Analysis: what is the effect on the audience? How is this effect created?

Denotation

In the sour Skittles ad the 1st eye catching thing we would notice is the colours and the skittles packet.

Connotation

However what we wouldn't notice at 1st glance is the writing in the ad "If people's fists were made out of sour skittles being hit in the mouth would be delicious" as it isn't as eye catching as most of the things in the ad including the small writing at the bottom "Feel the rainbow taste the rainbow".

Denotation

In this Shopee Advert one of the 1st things that most people will notice at 1st glance is one of the popular 8 member boy band known as Stray Kids promoting their products. We will also notice the colourful orange background and the giant writing.

Connotation

In the Ad we wouldn't really notice the website at the bottom corner 'detikcom' for where to buy the products. The dates of the big sale as it is also being covered a bit. We also wouldn't notice the part of the group being mentioned and the Brand Ambassador.