Gender stereotypes in advertising

Gender Stereotypes in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

The 1950's adverts are based on how they dress and how their lives are at home cleaning, cooking and taking care of children all day.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

In the post-2000s adverts the woman are made to look perfect in the ads and if so in real life to promote the companies product. (Include trying to enhance the body like looking skinny and having clear skin to fit beauty standards).

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

I think it has changed to make woman self conscious about how the look on and off camera, still putting pressure for them to constantly look perfect for others. So in other ways they are still treated the same about their appearance but also doesn't need to be a housewife if that is not their desire.