Media 1st Blog

Advertising CSP 1: OMO print advert 1) What year was the advert produced? The OMO was produced in 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Socially woman were represented as housewives who slaved away cooking, cleaning and taking care of children all day. They weren't allowed to vote or have power over the male in their relationships. They also have been pictured to advertise the most for cleaning, cooking and or children products since they took care of everything at home.  3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The style of the text is comic like and it makes it seem like the product is really good to use but also trying to make it seem like for woman that doing the laundry is fun because of the type of text design is almost kidlike. 4) Ana...

Gender Stereotypes in advertising 1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  The 1950's adverts are based on how they dress and how their lives are at home cleaning, cooking and taking care of children all day. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. In the post-2000s adverts the woman are made to look perfect in the ads and if so in real life to promote the companies product. (Include trying to enhance the body like looking skinny ...

Advertising and Marketing: Key conventions Part 1: Skittles Advert Analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. The key convention of print adverts is pictures of the products, logos and a slogan. pictures of the products showcase is to be sold, logos give an idea of what kind of product is being sold and it's social status and slogans can also give the idea of what is being sold or something to enlighten the product to make it seem better. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? I think the USP for Skittles is the Slogan 'Taste the rainbow' because it has a colour vibrancy in the product and in the product poster. The advert includes the...