Introduction to OSP: Influencers blog tasks

Introduction to OSP: Influencers blog tasks



1) What years did YouTube, Twitter and Instagram launch?

YouTube, Twitter, and Instagram launched in 2005, 2006, and 2010

2) What is the definition of an influencer?

 An influencer is a person who uses their large social media following to promote products and services to their audience.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Beyoncé is a major cultural figure with over 310 million Instagram followers whose business empire includes her own fashion line.

4) How big is the influencer industry according to the article?

The influencer marketing industry was worth some $8 billion a year.

5) What are the problems associated with being an influencer?

Being an influencer is associated with issues like burnout, inconsistent pay and extreme loss of privacy.

6) Why is it suggested that audiences actually like being sold products by influencers?

Audiences like being sold products because they trust the influencer and see the recommendation as genuine and relatable.

7) What representation of beauty is often found on Instagram or other influencer sites?

Instagram often features an idealised , filtered and heavily edited representation of beauty particularly the thin ideal.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

 Influencers offer positive benefits like niche community but present negative risks related to mental health and materialism.

Comments

Post a Comment

Popular posts from this blog

Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

Image
Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor   1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic Monkeys are an English indie rock band from Sheffield and the members were friends in school. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Music being played in time and in front of the audience proving that they're actually using their musical skills such as playing an instrument or singing into the microphone without lip-syncing. 3) Pick out three particular shots, scenes or moments in the video that would  particularly appeal to Arctic Monkeys fans. Why did you choose those moments? I think this moment is appealing because it's an instrumental and gives the group a chance to show their skills instrumentally and live.  I think this moment is appealing because when they're playing they're giving it their all as...
Read more

Audience Effects Theory

Audience Effects Theory 1. Write a definition of a  passive  audience A passive audience is when the audience take in information for the media. 2)  Write a definition of an  active  audience An active audience is the modern and generally and accepted view that audiences interreact with. 3) Write a definition of the  hypodermic needle  theory  The hypodermic needle is when the audience is always passive and will always take the message from the producer 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you. I think the show Falling into your smile falls under the relationships category because it's about caring for others and forming relationships. However it's also like Identity and Diversion/Entertainment, identity because it has things in co...
Read more

Blog feedback and Learner response

Image
  Blog feedback and Learner response I think my strongest piece of Media work this month is the Stranger Things Mise-en-scene work, However I believe the one I potentially struggled with the most was the Doctor Who camerawork analysis. I also believe I have to be more descriptive when presenting my work. WWW: A brilliant start to Media Studies – well done for completing all your blog work! Your fruit bowl is creative and well designed and showcases your technical ability. It is promising that you are aiming for a top Grade for your GCSE grade – let’s achieve this! I really enjoy the Black Pink unit of work too so hopefully you do too! EBI: Ensure that you complete all blog work is completed to a high standard and complete any extension work if you would like to achieve a top grade in the subject. For the camerawork blog could you use the Snipping Tool to screenshot the different camera shots you’ve analysed.
Read more