Coursework: Statement of Intent

 

Coursework: Statement of Intent


For my music video, I have chosen the song Hall of Fame by Stray Kids. I intentionally selected this track because it represents the idea of breaking free from the shell that one is trapped in. Both the music and the lyrics convey a powerful message about discovering your true potential and rising above limitations. The song’s high energy, intensity, and motivational lyrics inspired me to use it as the foundation for a story about personal growth, confidence, and self-empowerment. My main goal for this music video is to inspire and motivate people to push beyond fear and judgment, encouraging them to embrace who they really are. I want it to give people the same sense of strength and freedom that the song expresses, showing that, just like in Hall of Fame, anyone can overcome obstacles when they believe in themselves. To visually communicate this message, I will use a variety of camera angles. A Dutch angle will be used to represent the protagonist’s emotional state and confusion at the beginning of their journey, showing that their world feels unstable and uncertain. A low angle will be used as the protagonist starts to grow, symbolizing their newfound confidence and determination as they begin to rise. Finally, a high angle will show the moment of success, emphasizing how they have achieved their goals and become stronger by trusting themselves. No diegetic sound will be used in the music video to maintain focus on the music and visuals, enhancing its authenticity and emotional power. The target audience for my music video is primarily young adults who may feel restricted or judged by others. Apart from Stray Kids, I believe they would also enjoy artists such as Seventeen, Enhypen, Ateez, TXT, Twice, ITZY, NMIXX, NewJeans, ILLIT, Aespa, IVE, Le Sserafim, Katseye, Kiss of Life, and (G)I-DLE, as these groups share similar messages of empowerment and individuality.

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