Audience Effects Theory
Audience Effects Theory 1. Write a definition of a passive audience A passive audience is when the audience take in information for the media. 2) Write a definition of an active audience An active audience is the modern and generally and accepted view that audiences interreact with. 3) Write a definition of the hypodermic needle theory The hypodermic needle is when the audience is always passive and will always take the message from the producer 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you. I think the show Falling into your smile falls under the relationships category because it's about caring for others and forming relationships. However it's also like Identity and Diversion/Entertainment, identity because it has things in co...
Comments
Post a Comment