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Advertising & Marketing: Final index

Advertising & Marketing: Final index 1.  Advertising and Marketing: Key conventions 2.  Gender stereotypes in advertising 3.  Advertising CSP 1: OMO print advert 4.  Advertising CSP 2: Audrey Hepburn Galaxy advert 5.  Media assessment 2: learner response 6.  Advertising CSP 3: Represent NHS Blood campaign

January Assessment Learning Response

January Assessment Learning Response WWW: Chea, you are able to recall marketing films methods (Q5). Some ability to respond to a question on the film industry but not enough detail here. EBI: Revise Hall's Reception Theory and consider how this could be used to analyse an unseen media product. Some other mistakes e.g retrial integration + meida codes. 

Music Video: BLACKPINK - How You Like That

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  Music Video: BLACKPINK - How You Like That 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Fandom BLACKPINK Fans are known as Blinks Demographics BLACKPINK is the most popular K-pop Group Worldwide. They are a 4 person girl group with their ages 25-28, they're under YG Entertainment and are a group that was put together based of their musical strengths. The 4 members are Jisoo, Jennie, Ros é and Lisa. With Jisoo as the oldest and Lisa as the Maknae (Youngest). Jisoo already lived in Busan Korea and decided to become a singer there, Jennie lived in New Zealand and decided to go back to Seoul Korea to be a singer,  Ros é lived in Australia and was already singing and song writing until she went to Korea and Lisa was born in Thailand and learned dance before going to Korea. So they're all from different places and most of them more or less Korean. Jisoo - Busan Korea, Jennie - Korean but lived in New Zealand ...

Music video: Introduction

  Music video: Introduction 1) What are the key conventions of music video? Conventions are used to make music videos more entertaining to the audience 2) What is intertextuality? The difference between media and text refences  3) When did music videos first become a major part of the music industry? In the 1980's 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV launched (Music television) and it was important for promotion. 5) How are music videos distributed and watched in the digital age? Music videos are not distributed on online sites like YouTube to be watched. 

Advertising assessment: Learner response

  Advertising assessment: Learner response 1) Type up your WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: Chea, good narrative knowledge of the Galaxy CSP EBI: You ae not fully answering the Q's (Questions) being asked - ensure you take time to consider your response. Some exam practise would benefit you. 2) Q1:  Magazines: Heat CSP Q2:  Advertising CSP 1: OMO print advert Q3:  Advertising CSP 3: Represent NHS Blood campaign Q4:  Advertising CSP 2: Audrey Hepburn Galaxy advert 3)  Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.  4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce...

Magazines: Heat CSP

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Magazines: Heat CSP Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. Heat offers it's readers travel, food, fitness, wellbeing and homes. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? It offers heat readers conversation starters. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They offer readers that aren't celebrities advice and beauty expertise. 4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.  They believe that they have 'extensive and highly credible  entertainment' which will draw in their audience they also believe it is the hottest thing to watch which will also attract audience. Media language 1) How are the cover li...

Magazines: Tatler CSP

  Magazines: Tatler CSP Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? The editor produces the magazine as a fabulous sensational piece that targets rich readers across the country.  2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 1.2 million adults per month, 70-80% of woman and ages of 20-45. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? £843 million spent and that most of their readers have bought their designer clothes and accessories.  4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest abou...