Media 1st Blog

  Advertising CSP 3: Represent NHS Blood campaign Sample questions for Advertising and Marketing 1) Why do advertisers use stereotypes? Advertisers use stereotypes to make their productions seem more intriguing, believable and to make what they are showcasing seem more relatable to real life situations and problems.  2) Explain how advertisements reflect the social and cultural contexts in which they were created. The advertisements reflect on social and cultural contexts by making the advertisement more like how people would live daily, for example an IKEA Ad could showcase a house with furniture which is where people would be almost in their daily ads. Represent NHS Blood & Transplant campaign: blog tasks 1) What is an advertising campaign? An advertising campaign is a series of advertisements 2) What is the objective of the NHS Represent campaign?  The objective is to get more people to donate blood that can be from anyone but mostly Black, Asian and young people a...

  Media assessment 2: learner response Q1:  Advertising and Marketing: Key conventions Q2:  Gender stereotypes in advertising Q3:  Advertising CSP 1: OMO print advert Q4:  Advertising CSP 2: Audrey Hepburn Galaxy advert

Advertising CSP 2: Audrey Hepburn Galaxy advert 1) What   key conventions   of TV advertising can you find in the Galaxy advert? It presents a calm collected yet still a problematic environment which is how the advert starts too. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. On the bus the actor wants to try and eat the Galaxy chocolate many times yet doesn't feel like eating it because she feels uncomfortable on the bus with all the chaos, until she gets into a mans car and begins eating it peacefully. I believe that the show is trying to demonstrate that the chocolate is meant to be eaten once you're peaceful.  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey is an actor from the 19's and I believe she was selected because he face and presence are carried like an 19's advert so saw her as the perfect person to act as ...